Searching for the Best Price
3:12 PM October 17, 2008
We've written many times before about how much small businesses depend on the internet to grow their businesses - it is an ever increasing part of their business operations and they count on it to be affordable and accessible.
We're more than a little bit concerned about the Google-Yahoo! agreement which would give them a combined 90% of the search advertising market. We already know and understand the impact and power of Google in setting price and we know the power small busineses have when the market sets the price.
WIPP's small businesses are being hit hard now, unable to obtain the credit they need to fund payroll and growth, and when that happens, job creation goes down. With unemployment projected to be at 8% nationwide by the end of 2009, small business owners much be allowed to grow - and they must be allowed to leverage their dollars. Of all times, they must have access to the internet to build their businesses and leverage online advertising and internet search advertising.
I just can't see how were are going to have better choices or better service with a Google-Yahoo! agreement. Why would they want to be competitive when they own 90% of the marketplace?


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