Working Women Still Proving to Pave the Way to Promoting Energy Efficiency

Women talk. It is something that our gender has been well known to do and do well: communicate. We talk about our work, family, kids, and overall life. A big responsibility of being a working mother is taking on the additional task of "household manager". With this responsibility comes determining what products to shop for/use, and how to run your overall household.

Market researchers are forever turning to this segment of the population in determining if their products are working, how they can improve, and how they can capitalize on all this information to effectively be able to influence the household manager's buying decisions. Working women are not only consulted on household products, but also cultures around sustainable life and household energy practices.

I recently read a blog titled "Working Women: Key to Promoting Energy Efficiency" by a woman named Andrea Learned, who does an excellent job of connecting that with the number of women business owners now rising - who else would be better to influence and understand the sustainability and energy efficiency management in the household. She states that with energy efficiency and related technology on the rise, market researchers are correct in focusing on the biggest influencers - working mothers.

Further, the blog points to WIPP's August 2009 survey in commission with Women's Council on Energy and the Environment as revealing findings which directly supports her discussion.

Click here to see WIPP's complete Women's Survey on Energy & The Environment.