Nonprofits Lead the Way in Social Media
5:31 PM August 11, 2010
I recently read some interesting statistics released from the University of Massachusetts Dartmouth Center for Marketing Research that deeply resonated with current practices at WIPP.
The new study compares organizational adoption of social media by the 200 largest charities in the United States in 2007, 2008, and 2009. According to the results, nonprofits are utilizing social tools more rapidly and broadly than Fortune 500 giants, small companies and even universities!
From the beginning, WIPP has been on social media outlets - Facebook, Linkedin, Twitter, the WIPP blog that you are currently reading - you name it, we've done it. With nonprofits shown to be leading the way in social media deployment, WIPP will continue to reinforce our strong social networking presence to advocate, educate, and get involved!
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