What Makes a Brand?
6:11 PM June 30, 2011
WIPP Membership Makes a Difference
By Mary Schnack
Branding is often thought of as the logo, corporate colors, and packaging of a product or company, but it extends to much more. It is everything that tells the public who you are (or who you wish to be) as a company.
Think of the brand as a person--who she is, what she believes, how she acts. Think of the corporate image as the clothes, hairstyle and figure or how she looks. That's why YOU as a business owner are part of the creation of your company brand.
It doesn't matter what size your business is, how small, your revenue or how many employees, YOU are a brand.
What else is part of your brand? It's how firm your handshake, how thorough your follow through, how quickly you respond, how aggressive your sales pitch.....Do you speak with a smile? Do you have a powerful voice? All of these things say something about you and about your business.
It's organizations you join, media you advertise in, how you reward your employees, where you meet with clients....all of these things add to or detract from your brand.
Yes, the organizations you join says a lot and can be a significant part of your brand. Being a member of WIPP matters for your brand. I am proud of my WIPP membership and it is part of my brand. It shows that I'm involved with a top level business organization. It shows that I am astute about policy and matters that affect small business. It shows that I have more of a "worldly" vision rather than a tunnel vision of just my own business.
Join WIPP. Get involved. It's good for your brand.
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