Women in the Market: Going Global - Fast and NOW

2:52 PM April 12, 2013

 By Lynn Bunim


"The prevailing myth that only large companies can and should export has been loudly debunked: a 2010 survey showed that small-to-medium enterprises (SMEs) accounted for an overwhelming 98 percent of all exporting companies," wrote Barbara Kasoff , President and CEO, WIPP in the most recent edition of enterprisingWomen, (Vol.14, No. 1, 2013).  Exporting SMEs outperform their competitors with higher revenues, faster revenue growth and higher labor productivity.


Exporting offers tremendous potential and opportunity for millions of women-owned businesses.  Is it time to consider your business for exporting?  Are you ready to take your spot in the global marketplace?


Last year WIPP launched its program ExportNOW to educate women entrepreneurs about the vast potential for enterprise that exists beyond our borders.  To accomplish this, WIPP partnered with the Clinton Global Initiative as a 2012 Commitment to Action, with a commitment to open the doors to exporting for more than 5,000 women entrepreneurs.  For more on our partnership, please read the press release here.


WIPP has developed a series of webinars to support its participation in ExportNOW.  Our first webinar, "Export 101," with the Department of Commerce's International Trade Administration, was an important step in education women-owned businesses about the basics of export.  Our second webinar featured Dario Gomez, associate administrator at the Small Business Administration's Office of International Trade.  You can find the presentations as well as a podcast of the webinars here.


Please click here for a calendar of upcoming webinars and/or register.


For more information, please visit our ExportNOW page or call WIPP, (415) 434-4314.






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