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3 Undeniable Business Trends You Need to Embrace

Adaptability is the key ingredient of success for those looking to accomplish great things in today's business climate.   This is one of the key business trends highlighted by Huffington Post's blogger, Doug G. Sandler in his ARTICLE : 3 Undeniable Business Trends You Need To Embrace. We live in a business world that is moving faster than it ever has and adaptability seems to be the only acceptable policy for an entrepreneur, even though for many it will mean changing the status quo of how you operate, and for others - the newbie business owners - time and resources will need to be spent creating and improving their networks and key resources. Either case, you should embrace these three trends to make your own way towards success.

  1. The Internet is here to stay! The most successful businesses of tomorrow will be able to master technology but still provide a human touch as well. 

  2. Content is king.  Blogging, writing and sharing content with existing customers and potential customers is vital. Be an expert in your industry, stay connected to your market and provide content that is relevant, interesting and easy to read.

  3. Adapt or perish. You cannot ignore business trends or your business will be left behind.

Read more here.

Here's some stats that you should be aware of.    According to ComScore's report, U.S. smartphone users spent 225.4 billion minutes on Facebook in the second quarter. The use of minutes has more than doubled from last year, with 111.4 billion minutes reported during the same time. Click here for additional information and details. WIPP members might want to take this into consideration as they expand their marketing efforts.

By Barbara Kasoff


A few weeks ago I had the chance to spend some time talking to the people at MyHealthteams.  I began talking with them for a couple of reasons:  first, because of a series WIPP is doing on chronic disease, and second because in my family there are two members with chronic disease - autism and breast cancer.  I know first hand the loneliness, anxiety and frustration that so man people experience every day.  I asked them to tell me about their work, I took a tour of their sites and I was overwhelmed with what I saw.  Here's a blog I asked them to write sharing the information about MyHealthteams.  Let me know what you think!


Talk to anyone impacted by a chronic condition - autism, multiple sclerosis, breast cancer - whatever disease or condition, they will all tell you it's not easy.  It's not easy finding the support that best suits them.  It's not easy finding providers.  It's not easy period.  At MyHealthTeams we create social networks for chronic condition communities.  We believe that when you or a loved one are diagnosed with a disease it should be easy to connect with people just like you, who can share their daily experiences, and help you discover the best people around to help you.


Since we founded MyHealthTeams in 2010, we've launched three social networks - MyAutisimTeam, for parents of children with autism, MyBCTeam, for women facing breast cancer and MyMSTeam for those living with multiple sclerosis.


Each of the social networks we've built has been fully embraced by the communities we've addressed. Our flagship community, MyAutismTeam, has in less than 24 months, grown from 30 parents to more than 40,000 parents from across the U.S.  MyBCTeam already has roughly 4,000 women on the site since our launch in September 2012 and MyMSTeam will launch in the coming weeks. Users of all the social networks, share recommendations of local providers, openly discuss daily triumphs and issues, share tips, and gain access to local services.


Three major drivers behind the growth of our sites:


1. People crave connections with other people just like them - they just need a safe and reliable environment to do so.

2. The simplicity of our technology - our communities reflect aspects of social networks that our users are already familiar with (i.e. Facebook, Twitter, etc.) which provides for high user engagement.

3. The rapid word-of-mouth amongst these communities.


One in two Americans live with a chronic condition [1] and they are seeking support from not only their medical providers, but also from people like them.  In fact, for women with breast cancer, recent studies shown that having strong support improves outcomes [2].  Sharing with people who are in your shoes, offers a sense of community that can't be found elsewhere - these are people who know the language of your condition; they understand the daily frustrations and the small triumphs that can mean so much.


With the Affordable Care Act on the horizon, implementing and expanding wellness programs has taken on a new importance for companies. Organizations are seeking resources that not only help improve the quality of life for their employees, but also help control health care spending. Social networks, like the ones created by MyHealthTeams, allow employers to offer unique resources to their employees allowing them to create the support networks they need to get through to the next day.


For more information on the social networks created by MyHealthTeams, visit



[1] An Unhealthy America: The Economic Burden of Chronic Disease, Charting a New Course to Save Lives and Increase Productivity and Economic Growth, Milken Institute, By Ross DeVol and Armen Dedroussian, Oct 2007 )free download:


[2] Journal of Clinical Oncology, Social Networks, Social Support, and Survival After Breast Cancer Diagnosis, Candyce H. Kroenke, et al., March 1, 2006



Small Business Saturday Materials

4:24 PM November 10, 2011

By: Elise Mitchell
Chair, Small Business Saturday Coalition
President & CEO, Mitchell Communications Group

Small Business Saturday: Free tools available to ensure success

As part of the second annual Small Business Saturday on Nov. 26, the specialized products and incredible customer service of thousands of amazing local businesses across the country will be on display for consumers as the holiday shopping season begins. Be sure to take advantage of the many free and easy tools available to ensure your business fully realizes the benefits of SBS.

Advertising and PR:

For starters, SBS will be supported by a national advertising and public relations campaign that highlights the importance of shopping small businesses. Participating businesses will be able to download printable point-of-purchase and storefront marketing materials to let consumers know you are participating in SBS.

Free Facebook advertising:

American Express will offer $100 in free Facebook advertising to 10,000 small businesses to help promote SBS and special offers by participating merchants.  Facebook plays a significant role in driving customers to SBS.

Cardholder shopping credit:

American Express will also offer a $25 statement credit to 200,000 cardholders who register and spend $25 or more at participating SBS merchants in the U.S. that accept American Express. This is a discount small business owners can pass along to their customers.

New Social Media Tools:

The recently launched Go Social tool will allow American Express merchants to create coupon-less deals for card holders using digital and mobile platforms such as Facebook and Foursquare. This tool is a way to reward customers and keep them coming back well beyond SBS.

Small Business Saturday

Small Business Saturday, to be held Nov. 26, is a day designated for consumers across the U.S. to dedicate a portion of their holiday shopping dollars to local, independently owned, small businesses. Started by American Express in 2010, SBS is strategically positioned between Black Friday and Cyber Monday, the heaviest shopping weekend of the year, and promotes the vital role local merchants play in communities across the country.

Facebook Posts:

The Small Business Saturday packet will give you everything you need to market your small business on Nov. 26. Learn more about the benefits of supporting "Small Business Saturday" here - (link to this SBS Materials blog post)

Make sure to look for this signage when you shop local on Nov. 26th. (link to this SBS Materials blog post)

The #SmallBizSat packet will give you everything you need for Nov. 26. (link to this SBS Materials blog post)

Make sure to look for this signage when you #shoplocal on Nov. 26th. (link to this SBS Materials blog post)

By: Elise Mitchell
Chair, Small Business Saturday Coalition
President & CEO, Mitchell Communications Group

First there was Black Friday. Then, Cyber Monday. Now, Small Business Saturday, designated for Nov. 26 as a day for consumers across the United States to dedicate a portion of their holiday shopping dollars to local, independently owned, small businesses.

Small businesses play a vital role in our communities, complementing our many large enterprises with specialized products, a personal touch and incredible customer service. Through SBS, WIPP is championing local, independently owned businesses during the biggest shopping season of the year.

The purpose of this initiative is two-fold:

         Drive consumers to think about how and where they spend their dollars.

         Raise awareness for the value of shopping local - not just on SBS and with retailers, but all year and with any small business. 

SBS began last year thanks to the vision and sponsorship of American Express. As a leading grassroots organization, WIPP plays a key role in leading the SBS Coalition, a national network of nearly 200 organizations that reach more than 6 million business and community leaders nationwide. The coalition has two focuses:

         Encourage small businesses to participate in SBS.

         Invite consumers to shop local on Nov. 26.


Here's how you can help activate SBS in your own community:

First, spread the word.

             Tell your congressional representatives about SBS and what it means to us. 

             Talk about SBS with your local chambers and elected officials. 

             Ask your mayor to proclaim Nov. 26 as SBS in your community. 

             Use your circle of influence to talk up SBS with your friends and share details online, particularly through FB and Twitter.


Second, help us benefit small business.

             Encourage local businesses in your community to participate in SBS. 

             Direct business owners to, where they can download a toolkit complete with printable signage, free Facebook advertising for 10,000 small businesses, social media tools, logos, and a press release to market their business for the big day and align with the national branding campaign American Express is rolling out.


Third, and most importantly, shop local!

When you shop local, your impact is big. Local businesses across the country are making a difference every day by creating jobs, bringing new products to market and serving the needs of consumers everywhere. 

Together, we can grow the SBS success story, this year and for years to come.


Facebook Posts

First there was Black Friday. Then, Cyber Monday. Now, Small Business Saturday, designated for Nov. 26. Learn more about how to "Small Business Saturday" in your community. [link to: Activate 'Small Business Saturday' in your community]

 Here is a step-by-step guide on how to support small businesses in your community. [link to: Activate 'Small Business Saturday' in your community]


Learn more about #SmallBizSaturday here [link to: Activate 'Small Business Saturday' in your community].

Did you know 73% of consumers consciously shop at small businesses in their community because they do not want them to go away?  #SmallBizSaturday




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